Veridian Credit Union Sponsors a Spooktacular Celebration
Did you attend Spooktacular this year? If so, chances are you got to tap your toes to the beat of Omaha Street Percussion, bask in the glow of Illumination Alley and get up close and personal with the bats in the Lied Jungle. You may have also been greeted by one of the volunteers from Spooktacular’s presenting sponsor, Veridian Credit Union, who enthusiastically handed out glow sticks and candy, and generally ensured that a ghoulllled-time was had by all.
“When we announced to our team members that we were going to be the presenting sponsor of Spooktacular, everyone from our front-line staff to our senior vice-presidents gave us feedback that it was as cool as cool could be,” says Heather Plum, public relations strategist at Veridian. “Everyone wanted the opportunity to volunteer!”
Volunteerism is just a way of life for Veridian team members. Each year, the credit union gives every member of their staff eight hours of Volunteer Time Off (VTO) to devote to a cause that is meaningful to them. Last year alone, this program resulted in 4,000 hours of volunteer time. In addition to the VTO initiative, Veridian also donated $1.2 million last year through sponsorships, scholarships, grants and other programs. “It’s important to us to be good stewards of the communities we serve,” Plum says.
Veridian, which was founded in 1934 and is one of the Midwest’s largest credit unions, now has five branches in the Greater Omaha Metro and plans to continue to grow in this area. Plum says the credit union chose to be a corporate sponsor of the Omaha Zoo Foundation because Omaha’s Henry Doorly Zoo and Aquarium shares their values of sustainability, education and diversity.
“Like so much of what the zoo does, Spooktacular is such a fun way to engage people with some really important messages about conservation,” Plum says. “There’s something for every member of the community -- since credit unions serve such a wide variety of people, we can relate to that.”